Just feasting my eyes on the latest campaign for luxury brand Louis Vuitton.
The advertisement features the ridiculously beautiful Angelina Jolie, reclining by a swamp in Cambodia. As is the norm in the tropics, her make-up is perfect, hair frizz-free, designer clothing unwrinkled and there’s not a sweat patch or mozzie in sight. That’ll be because she’s got some insect repellent in her backpack, right? Mais non, my friends. She’s come jungle-equipped with her Vuitton handbag. Yes, handbag. ‘Take that, my anaconda friend! Seven thousand quid’s worth of monogrammed plastic. In your face’.
Executive vice president of Vuitton, Pietro Beccari comments,
‘I like the fact that it’s a real moment’.
He goes on to explain how the campaign – ‘Core Values’, seeks to show ‘real’ people in ‘real’ situations.
Sorry – just distracted by George Clooney in next door’s garden, taking out the rubbish. I’ll bet he needs help with all those monogrammed binbags. Be right back…